Find a Mentor Guide Kit

Client request to “push” the current branding and develop a new look and feel for internal communications. I created an icon/mark—a scribbled speech bubble transitioning into a clear, empty one—to visually represent the shift from confusion to clarity that comes with mentorship. I sourced and recolored stock imagery (maze, key) to reinforce this narrative throughout the piece. I edited the copy to be more active, removing “-ing” constructions throughout. A suite of related collateral was developed to accompany this first item. The new direction was so successful that the client would often reference this Guide and request that these aesthetics be adapted for use in new communications pieces.

ROLE: Art Direct, design, photo retouch, produce, 508-compliance file-prep.
Work created while on staff at Palladian Partners, Inc.