Landmine Survivors Network Logo Redesign

The challenge: The old logo focused on disability—note the nearly hidden illustration of a person contorted into the shape of the “S” with a crutch, a floating head, an unfamiliar acronym, and a small, light, all caps, serif font. How to redesign the logo to tell the story of people who are not just survivors of horrific accidents, but of an organization of survivors who help others to move on with their lives?

The solution: The new mark invokes an organic, human form in the shape of a flame, reminiscent of the Olympic flame, and the shape follows the curve of Survivors to envelop the organization. Landmine is played down, while Survivors Network is highlighted.

ROLE: Art Director, Designer, Research among stakeholders, Prod. Manager